Incogni Review (2026): Pricing, Features, and Whether It’s Worth It

This article contains affiliate links. If you buy through them, we may earn a commission at no extra cost to you.

Your name, address, phone number, and relatives are for sale right now — packaged and sold by data brokers you’ve never heard of. Opting out manually means finding hundreds of these companies and filing requests one by one, then doing it again when they re-list you months later.

Incogni automates the whole miserable process. You sign up, verify your identity, and it fires off deletion requests to more than 420 data brokers — then keeps re-sending them on a schedule so your data stays down. Here’s what it costs, how it works, what independent testers found, and whether it’s worth your money in 2026.

How Incogni works

The process is deliberately hands-off:

1. Sign up and verify. You enter your name, date of birth, addresses, emails, and phone numbers, then sign an authorization form giving Incogni legal permission to act on your behalf.
2. Automated removal requests go out. Incogni contacts the 420+ data brokers and people-search sites in its database — over 260 people-search sites plus 160+ private databases that never show you a public profile but trade your data anyway.
3. It keeps going. Brokers constantly re-acquire deleted records, so Incogni re-sends requests roughly every 60 days for public people-search sites and every 90 days for private brokers.
4. You watch the dashboard. Every broker’s status is tracked — request sent, in progress, completed — and brokers that agree not to rebuild your profile land on a suppression list.

There’s also a free exposure scan on Incogni’s site that shows where your details appear in public listings in under a minute, no account required. It’s a decent gut-check before you spend anything.

Incogni pricing (2026)

Four plans, all with the same automated removals. Annual billing costs exactly half of paying month-to-month, so the yearly plan is the only one that makes sense — brokers take weeks to respond, and a single month barely gets the process started.

There’s no free trial — just a 30-day money-back guarantee, so you’re paying upfront with the option to bail. Standard is enough for most people. Unlimited is worth it if you’ve already found your data on sites outside Incogni’s broker list: you paste any URL and their team chases the removal. Family plans are the best per-person value if you’re covering a household.

New options (October 2026): Incogni has added two upsells since the core four plans — Incogni Protect ($20.74/month billed annually) bundles in identity-theft insurance through partner Coveron, and there’s a new Incogni Concierge service. Neither changes the math on the core plans above, but if you’re publishing a review, readers who want insurance bundled in should know Protect exists. (Reported by Gizmodo, October 2026.)

What independent testing found

We didn’t run a months-long test ourselves, so here’s what the people who did found:

• Gizmodo’s four-month test: Incogni sent 107 removal requests to 44 brokers, closed 102 of them, and got the tester onto 17 suppression lists — meaning those brokers agreed not to rebuild the profile. They also note a Deloitte limited-assurance report confirming Incogni actually contacts 420+ brokers, repeats requests on schedule, and didn’t sell customer data.
• Cybernews’ ten-month test: 90 completed removals on the Standard plan, working out to roughly $0.96 per removal on annual billing — far cheaper than the hours of manual opt-outs it replaces.
• Trust signals: beyond the Deloitte audit, Incogni is SOC 2 Type II compliant and has picked up Editors’ Choice nods from outlets like PCMag, PCWorld, and ZDNET. A peer-reviewed comparison ranked it highest for removal rate among four services tested.

The honest caveats from testers: a “completed” request can also mean the broker had no data on you to begin with, each profile covers a single name, and you don’t get before-and-after screenshots of your listings disappearing.

Incogni: pros and cons

Pros

• Fully automated, recurring removals from 420+ brokers — the set-and-forget factor is the whole point
• Covers private marketing, employment, financial, and health data brokers, not just people-search sites
• Independent Deloitte verification of its process — rare in this industry
• Detailed dashboard with per-broker status and suppression lists
• Unlimited plan’s custom removals handle sites outside the broker database
• Available in the US, UK, Canada, and across Europe

Cons

• No free trial (30-day money-back guarantee instead)
• Monthly billing costs double the annual rate
• One name per profile
• No before/after proof of individual removals
• Can’t touch government records, social media, or court documents

Incogni vs the alternatives

• DeleteMe ($129/year individual) is the old guard — strong on detailed human-written reports and customer communication, slightly pricier for individuals, and its family plan covers four people to Incogni’s five.
• Optery (from $39/year, with a free self-service tier) is the budget pick and shows good proof of removal, but expect more DIY effort.
• Kanary ($250/year) aims at families and social-media/AI exposure cleanup at a premium price.

For most people wanting a hands-off, long-term solution, Incogni’s automation-plus-verification combo is the strongest package at the lowest entry price.

Who should get Incogni — and who shouldn’t

Get it if: you’re tired of spam calls and junk mail, you’ve found yourself on people-search sites, you want ongoing protection rather than a one-time cleanup, or you’re covering a family.

Skip it if: you only want a free option (try Optery’s free tier or manual opt-outs), you need removals from social media or public records (no service covers those), or you’re unwilling to pay upfront for the 30-day guarantee window.

Verdict

Data brokers aren’t going away, and manual opt-outs are a treadmill. Incogni is the most automated, best-verified way to get off that treadmill — 420+ brokers, recurring removals, independent audits, starting at $7.99/month billed annually. It’s not magic (nothing deletes you from the internet entirely), but for the specific job of shrinking your broker footprint with zero ongoing effort, it’s the service we’d point most people to first.

Run the free exposure scan, see how exposed you are, and decide from there — the 30-day guarantee means the downside is capped.