Live streaming refers to the real-time broadcast of digital media content, such as video or audio, over the internet. Unlike traditional broadcasting, which involves pre-recorded content that is aired at specific times, live streaming allows users to watch or listen to events as they happen in real-time.

Live streaming can take many forms, such as concerts, sports events, conferences, and even personal vlogs or streams. Typically, live streaming involves a camera or microphone capturing the event, which is then encoded and transmitted to a server that distributes the content to viewers via the internet.

One of the key benefits of live streaming is its ability to reach a global audience, as anyone with an internet connection can tune in. This has led to the growth of live streaming as a marketing and promotional tool, as well as a way for content creators to monetize their work.

Live streaming is also interactive, allowing viewers to engage with the content creator or each other through chat features or other interactive tools. This can help to build a sense of community and engagement around the content being streamed.

Overall, live streaming has become a popular way for people to share experiences, connect with others, and enjoy real-time content from anywhere in the world.